Our Firm strives to be pioneers in the world of financial services, encouraging women to not sit and be spectators but to become game changers and trailblazers. With our team of qualified women, we ensure that your company’s financial needs are well taken care of. Giving you the freedom to focus on your business without being weighed down with financial administration.
Do Reach Us Now!Mrs Sello is also currently our Chief Executive Officer, completed a Accounting degree with University of the Free State and did SAICA articles for 3 years with PricewaterhouseCoopers. She also completed a diploma in Insolvency Law and Practice with University of Pretoria in 2012.
She is a member of the Institute of Accounting and Commerce and a registered tax practitioner.


SSD Financial Enterprises was conceived in 2007 when, having just finished her articles at PriceWater House and Coopers (PwC) Tshidy Sello decided that she wanted to impact the Financial Services world in ways that were never available to her.
During her years of study, Tshidy was dismayed at the limited opportunities available to graduates, especially female graduates in particular and decided that she would create a space in the industry for women professionals to dominate, a home were brilliant women
could cater to the growing financial needs of businesses.
So for the first few years, Tshidy knocked on ever door she could. Her first client base was with primary schools in Bloemfontein. Schools that couldn't afford high end accounting services. Slowly but surely she built her reputation and began providing services for other small businesses, eventually landing a steady stream of clients.

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Projects Completed
Big or small, all equally important.

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Happy Clients
Big or small, all equally important.

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Experienced Team
We also empower a lot of students, yearly.